Brand management

1. Brand Awareness Section- Overall Awareness: - Gauge Chart: % of target audience awareness (e.g., 70%).- Top-of-Mind Awareness: - Bar Chart: Number of unprompted mentions vs. competitors.---2. Brand Perception Section-Quality Ratings: - Star Rating: Average rating (e.g., 4.5 stars).- Sustainability Perception: - Pie Chart: % of consumers who perceive the product as environmentally friendly.---3. Market Share Section- Sales Volume: - Line Graph: Monthly sales comparison with competitors.- Growth Rate: - Dynamic KPI: Year-over-year growth % (e.g., 15%).---4. Customer Loyalty Section**- Repeat Purchase Rate**: - Metric Counter: % of customers who have repurchased (e.g., 60%).- Net Promoter Score (NPS): - NPS Gauge: Score out of 10 (e.g., 30).---**5. Social Media Engagement Section**- **Follower Growth**: - **Line Graph**: Monthly follower count over the past year.- **Engagement Rate**: - **Bar Graph**: Likes, shares, and comments per post type.---**6. Website Analytics Section**- **Traffic Sources**: - **Donut Chart**: Breakdown of traffic sources (organic search, social media, direct).- **Conversion Rate**: - **KPI Display**: Conversion rate % (e.g., 2.5%).---**7. Customer Feedback and Reviews Section**- **Review Scores**: - **Average Score Display**: Average score across platforms (e.g., 4.2).- **Sentiment Analysis**: - **Word Cloud**: Key positive/negative mentions from reviews.---**8. Competitive Analysis Section**- **Competitor Positioning**: - **Matrix Chart**: Brand positioning vs. competitors (Quality vs. Price).- **SWOT Analysis**: - **Table Display**: Strengths, Weaknesses, Opportunities, Threats.